Tips on Turning Seasonal Buyers into Life-Long Buyers

There are unique shopping days like Black Friday, Cyber Monday, Great Indian Sales and others that are promoted to allow shoppers to shop and get the best deal. However, in many cases, not every shopper will remember the site if satisfactory service isn't offered. 

Bringing back the customers to the site is the major challenge for e-retailers unless it is a well-known shopping website. Repeat customers can have an enormous impact on the e-commerce site. They cost less because you don't have to invest to bring them back if they are happy in their earlier shopping.

According to a study, it was revealed that one-third of shoppers won't order the product from the site for the second time because there are a number of other e-commerce sites offering same products at lowest price. This is when you need to work on certain strategies to make seasonal buyers into long-term buyers.

•    Nurturing Relationship with Email:

Email marketing is certainly the best thing that happened in the marketing process. For e-retailers, this marketing tool proves effective, especially when to promote new sale season or product. From Thank You, Order in Progress to Feedback mail, e-retailers need to be perfect in terms of words used.

•    Giving a Delightful Customer Experience:

A single bad customer shopping experience will lead to loss of a customer. Be it the website design, wrong assortments of products or unavailability of products. If any of these situations occur, shoppers may not visit your e-commerce site again. To retain a good relationship with customers, offer a good online shopping experience. Present your site in an appealing way to make them stay on the site.

•    Offering Reward Programs:

Customers love sales and rewards on shopping. From discounts to loyalty programs, you can offer points on the amount spent on shopping. The idea is to offer incentives to customers and induce them for more purchase from the site. Keep an eye on what competitors are offering to its customers and what rewards can make your customer come back to your site.

About Whaaky.com:

Owned by Trade2Online Pvt Ltd, Whaaky is a popular online shopping destination. It works as the deal site where deals go online on a daily basis. These deals are available from popular offline retailers across the country. From mobile and gadgets to apparels and fashion wears, Whaaky.com  deals with all products